Investors cash flow
Many investors use the cash flow of a company as an important indicator. Investors find a company with an increasing cash flow worth investing in. When the company has a negative or declining cash flow, investors will think again about investing in such a company.
A positive cash flow means that the company can continue their current operations in the future. On the other hand, a company that will spend more money than it receives, the company will not be able to pay their bills in the future. So the cash flow determines the continuity of a company.
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