Companies - Beter Bed

Beter Bed Holding is a group of companies focusing on bedroom retail operations within the European market. The company sells through various store formats bedroom furniture, mattresses, bed frames and related products to consumers. These retailers, which all focus on the market for bedroom products each have their own look and identity. The company develops product concepts within the wholesale activity in the sleeping industry, which are marketed under its own brand, creating its own A-brand. In 2005 the company closed its last manufacturing operations.

http://www.beterbedholding.com

Retail (non-food)

The non-food retailing includes businesses mainly engaged in department stores, clothing stores, do-it-yourself stores and other specialty shops. Often companies try this subsector a successful formula to set up locally and then export to foreign markets for additional growth opportunities. Because of the large cultural differences between countries, this strategy is not without risks.